While these early releases were popular, they were just the beginning for Night Shift. These beers set Night Shift apart from the other beers being produced locally, helping the brewery stand out in a marketplace that would only get more competitive. Flagship beers included Taza Stout, brewed with local chocolate, chicory root and ginger and Viva Habanera, a rye ale brewed with agave nectar and habanero peppers. Night Shift began distributing their first beers in 750 mL bombers, and their brand seemed to focus on finding optimal combinations of adjunct ingredients to complement traditional beer styles. When Night Shift moved from a homebrewing operation in a Somerville apartment into their first 3.5 BBL brewhouse in Everett they were an interesting addition to the small but rapidly growing local craft beer scene. Founded in 2012 by three friends with a passion for brewing great beer, Night Shift has emerged as a regional powerhouse producing a wide range of flavorful ales and lagers. One of the most drastic examples of this continued evolution of a brewery in New England is Night Shift Brewing Company in Everett, Massachusetts (a suburb just north of Boston for those who aren’t familiar with the local geography). To stay relevant a brewery must continually adapt and innovate, all while keeping the highest standards of quality and trying to stay true to their brand. The local and national craft beer scenes are constantly changing, and it is crucial for breweries to find the right balance between the core styles that helped establish their brewery and making beers that will appeal to the ever-evolving preferences of their customers.
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